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Extensive promotional campaign will be initiated two months before the exhibition to attract Higher Secondary School Students, Undergraduate & Post Graduate Students, Parents of prospective students, Management and Staff of Schools, Institutes, Colleges & Universities, Education Consultants & Counsellors, Government Authorities for Higher Education, Training & Career Development Managers.
To ensure maximum visibility and high-quality attendance, the HigherEd-Kuwait Expo will be promoted through a comprehensive and targeted outreach campaign:
Outreach to over 15,000 key decision-makers, including:
Features and event announcements in leading English and Arabic journals and national newspapers to generate widespread public interest.
Coordinated with the Ministry of Education, these visits will target Kuwaiti and international schools to promote the event directly to students and educators.
A dedicated outreach team will conduct telecalls and follow-ups with potential visitors to ensure strong attendance and engagement.
Active campaigns across Instagram, Facebook, Twitter (X), and LinkedIn, targeting students, parents, and educators.
Exclusive invitations will be extended to:
HigherEd KuwaitThe HigherEd-Kuwait Expo is designed to attract a targeted and influential audience from across the education and professional sectors, including:
